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Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention

Kavita Srivastava, Narendra K. Sharma

2013.9.12Services Marketing Quarterly

DOI: 10.1080/15332969.2013.827020

Abstract

Abstract is not available.

Citation format

SRIVASTAVA, Kavita; SHARMA, Narendra K. Service quality, corporate brand image, and switching behavior: The mediating role of customer satisfaction and repurchase intention. Services Marketing Quarterly, 2013, 34: 274–291.