BusinessEconomics
Nils-Erik Aaby, S. Slater
1989.4.1INTERNATIONAL MARKETING REVIEW
Abstract
During the last decade a substantial number of empirical research studies on export performance have been conducted. This article reviews 55 of these studies, summarises the findings according to a “strategic export model”, synthesises current knowledge, and suggests directions for future export research activities.
Citation format
AABY, Nils-Erik; SLATER, S. Management influences on export performance: A review of the empirical literature 1978‐1988. INTERNATIONAL MARKETING REVIEW, 1989, 6.