Business
W. Tsai, L. Men
Abstract
Abstract is not available.
Citation format
TSAI, W.; MEN, L. Motivations and antecedents of consumer engagement with brand pages on social networking sites. Journal of Interactive Advertising, 2013, 13: 76–87.
W. Tsai, L. Men
Abstract is not available.
TSAI, W.; MEN, L. Motivations and antecedents of consumer engagement with brand pages on social networking sites. Journal of Interactive Advertising, 2013, 13: 76–87.