Business
Kevin Lane Keller
2016.5.20AMS Review
Abstract
Abstract is not available.
Citation format
KELLER, Kevin Lane. Reflections on customer-based brand equity: Perspectives, progress, and priorities. AMS Review, 2016, 6: 1–16.
Kevin Lane Keller
2016.5.20AMS Review
Abstract is not available.
KELLER, Kevin Lane. Reflections on customer-based brand equity: Perspectives, progress, and priorities. AMS Review, 2016, 6: 1–16.