New Labour’s citizens: activated, empowered, responsibilized, abandoned?

New Labour has paid considerable attention to citizenship. In this paper I explore the different ways in which citizens have been addressed and affected by New Labour policies, concentrating on four processes: activation, empowerment, responsibilization and abandonment. I argue that these different processes are not just the effect of looking at New Labour from different perspectives. Rather they need to be seen as linked in a political and governmental project that seeks to construct the unity of the nation and manage its internal diversity.