Employee engagement is a two‐way street

Purpose – The purpose of this paper is to highlight the significance of creating a retention‐rich organizational culture and discuss the drivers of employee engagement.Design/methodology/approach – The paper presents the personal view of the author, based on research findings and practical experience.Findings – The paper advances the view that finding and retaining talent are critical elements of an organization's ability to improve profitability, manage costs, grow by acquisition, innovate, develop new products and services, and discover new markets. Corporate cultures characterized by teamwork, pleasant working conditions, considerate treatment of employees, growth opportunities, flexible‐working practices, and good leadership and management practices foster employee engagement.Practical implications – The paper argues that, in today's competitive environment, companies need to acknowledge the importance of the manager in retaining employees.Originality/value – The paper illustrates why employee engagem...