NUEVAS TENDENCIAS EN EL DESARROLLO DE DESTINOS TURÍSTICOS: MARCOS CONCEPTUALES Y OPERATIVOS PARA SU PLANIFICACIÓN Y GESTIÓN

The continuous quantitative growth of tourism has been accompanied in the last decades by profound qualitative changes. This new scenario makes us rethink periodically our offer, in order to give an adequate respond to the new demands of the tourists. It is obvious that these changes in the consumer behaviour also force us to design new strategies. The