BusinessComputer Science

Customer-perceived value and loyalty: how do key service quality dimensions matter in the context of B2C e-commerce?

Ling Jiang, Minjoon Jun, Zhilin Yang

2015.2.27Service Business

DOI: 10.1007/s11628-015-0269-y

tlooto Summary

The results suggest that customer-perceived value plays a partially mediating role in the effect of ease of use, care, product portfolio, and reliability on customer loyalty, and a fully mediatingrole in the relationship between security and customer loyalty.

Abstract

Abstract is not available.

Citation format

JIANG, Ling; JUN, Minjoon; YANG, Zhilin. Customer-perceived value and loyalty: How do key service quality dimensions matter in the context of B2C e-commerce? Service Business, 2015, 10: 301–317.