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Sociology

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

Shu-Chuan Chu, S. Choi

2011.7.1Journal of Global Marketing

DOI: 10.1080/08911762.2011.592461

Abstract

Abstract is not available.

Citation format

CHU, Shu-Chuan; CHOI, S. Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China. Journal of Global Marketing, 2011, 24: 263–281.