Projectification and its consequences : narrow and broad conceptualisations

In this article, we argue that an increased focus on the processes of projectification would be beneficial to project research. By introducing a distinction between narrow and broad conceptualisations of projectification, we extend this research area from its current concern with the increased primacy of projects in contemporary organisational structures into an interest for cultural and discursive processes in a society in which notions of projects are invoked. Through an illustration from our earlier empirical research on the sustenance of project work form and its consequences, the implications of applying broad conceptualisations are further discussed.