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Upstream and direct influences on new product performance in European hightech industrial firms

G. Specht, A. Woodside, H. Mühlbacher, C. Wahlbin

2004Advances in Business Marketing and Purchasing

DOI: 10.1016/s1069-0964(04)13006-8

Abstract

Abstract is not available.

Citation format

SPECHT, G., et al. Upstream and direct influences on new product performance in European hightech industrial firms. Advances in Business Marketing and Purchasing, 2004, 13: 725–780.