BusinessArtComputer Science

Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property

Byeng-Hee Chang, Eyun‐Jung Ki

2005.10.1JOURNAL OF MEDIA ECONOMICS

DOI: 10.1207/s15327736me1804_2

tlooto Summary

Sequel, actor, budget, genre, genre (drama), Motion Picture Association of America rating, release periods, and number of first-week screens were significantly related to total box office performance.

Abstract

Abstract is not available.

Citation format

CHANG, Byeng-Hee; KI, Eyun‐Jung. Devising a practical model for predicting theatrical movie success: Focusing on the experience good property. JOURNAL OF MEDIA ECONOMICS, 2005, 18: 247–269.