Prismodeller - en taxonomi

The way a company designs its price models, i.e. how it charges for its offerings, affects its competitiveness. The purpose of this article is to design a taxonomy that can be used to identify price models and discuss their applicability. The taxonomy can also be used to compare price models and identify what needs to be developed to apply them. The article is a result of a collaborative research project between the telecom company Ericsson and Linkoping University. The taxonomy consists of five dimensions: scope of the offering, buyer’s rights, price formula, price setting mechanism and information sources.