BusinessEconomics
D. Aaker
1996.4.1CALIFORNIA MANAGEMENT REVIEW
Abstract
Abstract is not available.
Citation format
AAKER, D. MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS. CALIFORNIA MANAGEMENT REVIEW, 1996, 38: 102–120.
D. Aaker
1996.4.1CALIFORNIA MANAGEMENT REVIEW
Abstract is not available.
AAKER, D. MEASURING BRAND EQUITY ACROSS PRODUCTS AND MARKETS. CALIFORNIA MANAGEMENT REVIEW, 1996, 38: 102–120.