tlooto
Sign up
BusinessEconomics

Cities and their brands: Lessons from corporate branding

M. Kavaratzis

2009.4.1Place Branding and Public Diplomacy

DOI: 10.1057/pb.2008.3

Abstract

Abstract is not available.

Citation format

KAVARATZIS, M. Cities and their brands: Lessons from corporate branding. Place Branding and Public Diplomacy, 2009, 5: 26–37.