Factors influencing e‐government adoption in Pakistan

Purpose – The purpose of this paper is to identify critical factors that enable citizens to adopt e‐Government services in a society which is at a rudimentary stage of e‐Government adoption. To achieve the objective of the research study, an integrated conceptual model has been proposed and validated which is based on sound theoretical conditions, keeping in view the local context of Pakistani society.Design/methodology/approach – An integrated conceptual model is proposed highlighting a comprehensive set of potential factors influencing the adoption of e‐Government services. The conceptual model was developed using related literature review and also by conducting expert reviews with government officials, academic researchers and software engineers in Pakistan.Findings – From expert reviews, the results indicate that awareness, trust in the internet and trust in the government are the significant variables specific to the context of Pakistani society. The results of this study prove that awareness is a si...