Environmental ScienceBusinessComputer Science

What's swot in strategic analysis?

D. Pickton, S. Wright

1998.3.1Strategic Change-Briefings in Entrepreneurial Finance

DOI: 10.1002/(sici)1099-1697(199803/04)7:2<101::aid-jsc332>3.0.co;2-6

tlooto Summary

Environmental analysis is a critical part of the strategic management planning process and the SWOT framework is a ‘naive’ tool which may lead to strategic errors; more detailed analysis using complementary frameworks can overcome SWOT's inherent shortfalls.

Abstract

Abstract is not available.

Citation format

PICKTON, D.; WRIGHT, S. What's swot in strategic analysis? Strategic Change-Briefings in Entrepreneurial Finance, 1998, 7: 101–109.