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Understanding Local Food Consumers: Theory of Planned Behavior and Segmentation Approach

A. Kumar, Sylvia Smith

2018.2.17JOURNAL OF FOOD PRODUCTS MARKETING

DOI: 10.1080/10454446.2017.1266553

Abstract

Abstract is not available.

Citation format

KUMAR, A.; SMITH, Sylvia. Understanding local food consumers: Theory of planned behavior and segmentation approach. JOURNAL OF FOOD PRODUCTS MARKETING, 2018, 24: 196–215.