tlooto
Sign up
Business

Linking Customer Engagement to Trust and Word-of-Mouth on Facebook Brand Communities: An Empirical Study

J. Islam, Z. Rahman

2016.1.2Journal of Internet Commerce

DOI: 10.1080/15332861.2015.1124008

Abstract

Abstract is not available.

Citation format

ISLAM, J.; RAHMAN, Z. Linking customer engagement to trust and word-of-mouth on facebook brand communities: An empirical study. Journal of Internet Commerce, 2016, 15: 40–58.