Rick LEVINE, Christopher LOCKE, Doc SEARLS and David WEINBERGER, The Cluetrain Manifesto : The End of Business as Usual. Cambridge (MA), Perseus Books, 2000

At first glance, the neon orange and futuristic look of the cover is a sure indication that this is not your usual connect-the-dots business book. The Wall Street Journal called it « absolutely brilliant ». Whether one agrees or not, the novelty suggested wherein are the subtle voices of a forgotten faculty in organizational communication : speech. The authors argue that the Internet makes communication much easier and helps flatten hierarchy. While there exists scientific consensus that the ...