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Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

W. Grassl

2000.6.1JOURNAL OF CONSUMER MARKETING

DOI: 10.1108/jcm.2000.17.3.263.3

Abstract

Abstract is not available.

Citation format

GRASSL, W. Strategic brand management: Building, measuring, and managing brand equity. JOURNAL OF CONSUMER MARKETING, 2000, 17: 263–272.