Business
Franck Vigneron, L. Johnson
2004.7.1Journal of Brand Management
Abstract
Abstract is not available.
Citation format
VIGNERON, Franck; JOHNSON, L. Measuring perceptions of brand luxury. Journal of Brand Management, 2004, 11: 484–506.
Franck Vigneron, L. Johnson
2004.7.1Journal of Brand Management
Abstract is not available.
VIGNERON, Franck; JOHNSON, L. Measuring perceptions of brand luxury. Journal of Brand Management, 2004, 11: 484–506.