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Characteristics of social-media marketing strategy and customer-based brand equity outcomes: a conceptual model

P. Pham, Bashar S. Gammoh

2015.11.7INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

DOI: 10.1007/978-3-319-26647-3_87

Abstract

Abstract is not available.

Citation format

PHAM, P.; GAMMOH, Bashar S. Characteristics of social-media marketing strategy and customer-based brand equity outcomes: A conceptual model. INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, 2015: 433–434.