An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/03090569310043179. When citing the article, please cite: Fred Selnes, (1993), “An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty”, European Journal of Marketing , Vol. 27 Iss 9 pp. 19 - 35.