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Country as brand, product, and beyond: A place marketing and brand management perspective

P. Kotler, David Gertner

2002.4.1Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540076

Abstract

Abstract is not available.

Citation format

KOTLER, P.; GERTNER, David. Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 2002, 9: 249–261.