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BusinessEnvironmental SciencePsychology

Green branding effects on attitude: functional versus emotional positioning strategies

Patrick Hartmann, Vanessa Apaolaza Ibáñez, F. Javier Forcada Sainz

2005Marketing Intelligence & Planning

DOI: 10.1108/02634500510577447

Abstract

Abstract is not available.

Citation format

HARTMANN, Patrick; IBÁÑEZ, Vanessa Apaolaza; SAINZ, F. Javier Forcada. Green branding effects on attitude: Functional versus emotional positioning strategies. Marketing Intelligence & Planning, 2005, 23: 9–29.