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Business

Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation

L. Chernatony

1999.4.1Journal of Marketing Management

DOI: 10.1362/026725799784870432

Abstract

Abstract is not available.

Citation format

CHERNATONY, L. Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, 1999, 15: 157–179.