Business
Jack Sutcliffe
1993.6.1Journal of Brand Management
Abstract
Abstract is not available.
Citation format
SUTCLIFFE, Jack. ‘Managing brand equity: Capitalizing on the value of a brand name’. Journal of Brand Management, 1993, 1: 69–71.
Jack Sutcliffe
1993.6.1Journal of Brand Management
Abstract is not available.
SUTCLIFFE, Jack. ‘Managing brand equity: Capitalizing on the value of a brand name’. Journal of Brand Management, 1993, 1: 69–71.