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Business

Linking market orientation and company performance: preliminary evidence on Kohli and Jaworski's framework

A. Diamantopoulos, S. Hart

1993.6.1Journal of Strategic Marketing

DOI: 10.1080/09652549300000007

Abstract

Abstract is not available.

Citation format

DIAMANTOPOULOS, A.; HART, S. Linking market orientation and company performance: Preliminary evidence on kohli and jaworski's framework. Journal of Strategic Marketing, 1993, 1: 93–121.