Periodismo emprendedor. Estrategias para incentivar el autoempleo periodístico como modelo de negocio

Journalism is under restructure. The economic crisis affected journalists’ working conditions and ex­ pectations. In this context a new option arises: the entrepreneurship. The goals of this paper consist of an economic analysis of news companies and the evaluation of the entrepreneurial attitude among uni­ versity students. It also designs training methods to encourage journalistic entrepreneurship. The methodogy combines data analysis and quantitative survey approach. The paper identifies a decline of traditional business model and a weak student’s entrepreneurial attitude. Entrepreneurial journalism emerges as professional option but university education must encourage it.