Polyphonic/Pseudo-synchronic: Animated Writing in the Comment Feed of Nicovideo

It is argued that the feeling of movement and time on the site directs users toward a certain kind of vision that, when considered alongside the modes of counter-transparent communication taken up by its user base through things like orthographic ‘mistypes’, is part of a shift between denotational and pictorial forms of text production that troubles the distinction between reading and other modes of vision.