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BusinessPsychology

Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall

Pola B. Gupta, Kenneth R. Lord

1998.3.1Journal of Current Issues and Research In Advertising

DOI: 10.1080/10641734.1998.10505076

Abstract

Abstract is not available.

Citation format

GUPTA, Pola B.; LORD, Kenneth R. Product placement in movies: The effect of prominence and mode on audience recall. Journal of Current Issues and Research In Advertising, 1998, 20: 47–59.