The political j-blogger

This study explores how the increasingly popular blog format, as adopted by journalists affiliated with mainstream media outlets, affects long-standing journalistic norms and practice. It focuses on non-partisanship, transparency and the gatekeeping role, using a content analysis of 20 weblogs dealing with politics or civic affairs. Although expressions of opinion are common, most journalists are seeking to remain gatekeepers even in this highly interactive and participatory format. Political j-bloggers use links extensively - but mostly to other mainstream media sites. At least in their early use, journalists are ‘normalizing’ the blog as a component, and in some ways an enhancement, of traditional journalistic norms and practices.