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PsychologyEconomics

Why we buy what we buy: A theory of consumption values

J. Sheth, B. Newman, Barbara L. Gross

1991.3.1Journal of Business Research

DOI: 10.1016/0148-2963(91)90050-8

Abstract

Abstract is not available.

Citation format

SHETH, J.; NEWMAN, B.; GROSS, Barbara L. Why we buy what we buy: A theory of consumption values. Journal of Business Research, 1991, 22: 159–170.