Moving on from Facebook: Using Instagram to connect with undergraduates and engage in teaching and learning

September 2013 408 Is Instagram worth the additional effort from a library to support another social network? Possibly. At UCLA Powell Library, we have had more success connecting with our students and engaging in teaching and learning on Instagram than on any other social network we use. Instagram makes sense for our library because it reaches a young, urban, and diverse demographic—one that reflects our undergraduate population. Our library maintains a presence on four social networks—Facebook, Twitter, Pinterest, and Instagram—but we prize Instagram for being the place where we have the most rewarding interactions at the moment. Our Instagram followers tend to be highly engaged and attentive to our content. While there is no chance of truly “moving on” from Facebook (Facebook purchased Instagram last year for a much-publicized $1 billion), Instagram has breathed new life into our social media activities.