Framing News Stories: The Role of Visual Imagery in Priming Racial Stereotypes

Two thematic news reports on the three-strikes law and school vouchers were differentially illustrated with photographs. Online news stories were either illustrated with no images, with 2 photographs of Blacks, with 2 photographs of Whites, or with 2 photographs, 1 of a Black and the other of a White person (mixed condition). In none of the four conditions did the text make any reference to the ethnic/racial identity of the subjects in the photographs juxtaposed with the text. White respondents assessed the extent to which each ethnic/racial group was affected by the social problem or issue discussed in the news stories. Differential pictorial illustration of ethnic groups fostered differentiation association of ethnic groups with the social problem. Implicit racial images of Blacks helped prime racial stereotypes about blacks and led to stronger association of Blacks with social problems addressed in the stories. The concept of implicit visual propositioning is discussed as a discursive form through which racial stereotypes of Blacks are subtly activated and maintained in society.