Workplace impact of social networking

Purpose – This paper aims to examine the impact of social networking in the workplace and to assess its use as an effective business tool.Design/methodology/approach – The paper examines positive and negative perceptions of social networking in the workplace and provides a critical review of literature in the area. The drivers of, and barriers to, change are explored, and whether the reasons for some organisations prohibiting or restricting social networking in the workplace are well‐founded or corporate suicide. The link between social networking and organisational culture is examined, looking at whether social networking tools are capable of revitalising and reshaping the culture and brand of an organisation, which in turn can lead to better ways of working and increased levels of employee productivity and satisfaction.Findings – The findings indicate that the business advantages and benefits of social networking in the workplace are still very much underappreciated and undervalued. Although some organi...