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BusinessPsychology

Brand Equity as a Signaling Phenomenon

Tülin Erdem, J. Swait

1998JOURNAL OF CONSUMER PSYCHOLOGY

DOI: 10.1207/s15327663jcp0702_02

Abstract

Abstract is not available.

Citation format

ERDEM, Tülin; SWAIT, J. Brand equity as a signaling phenomenon. JOURNAL OF CONSUMER PSYCHOLOGY, 1998, 7: 131–157.