Business

B. A. Carroll, Aaron C. Ahuvia

2006.4.1MARKETING LETTERS

DOI: 10.1007/s11002-006-4219-2

Abstract

Abstract is not available.

Citation format

CARROLL, B. A.; AHUVIA, Aaron C. Some antecedents and outcomes of brand love. MARKETING LETTERS, 2006, 17: 79–89.