A Case Study of the Sustainability Narratives in the 2022 Beijing Winter Olympics

Abstract: The 2022 Beijing Winter Olympics faced many difficulties in the field of sustainable development. These included the reduced attractiveness of the Olympic Games as well as a certain prejudice and misunderstanding that China faces, coming mainly from western society. Encouraged by the Olympic slogan "Together to the Future", Beijing developed new technologies and explored new ideas in order to better integrate sports, economy and culture, and promote the sustainable development of the games. Taking the Winter Olympics as an opportunity, Beijing improved its sports infrastructures and industry and made useful explorations in the management of the Olympic legacy. The contribution made by the Beijing Winter Olympics in the field of sustainable development is the topic if this paper.