Factors Affecting the Digital Financial Product Adoption on Batik Smes

Small and Medium Enterprises (SMEs) have a very vital role and even become the backbone of Indonesia’s economy. In the regional economy theory, SMEs can create more employment. There are a lot of research on the perception of technology adoption by testing the effect of the perceived ease of use and the perceived usefulness on the attitude towards using. In general, the research conducted on information technology while the research that reviews the technology adoption by Batik SMEs is still rarely conducted, especially the digital finance product adoption by Batik SMEs in Banyumas where the research results will reflect the description of the factors affecting the digital finance adoption of the Batik SMEs in Banyumas.