Human Resource Competency, Government Support, Experience, and Product Innovation on Business Performance

More specifically, this study examines the technology adoption model for SME start-ups in South Sumatra and the Special Region of Yogyakarta, influenced by digital technology competence, previous experience in using digital technology, and government support. According to Atuahene-Gima (2005), product innovation reflects how companies develop and introduce new products. [...]of their obligations related to the small and the new, start-ups have a unique opportunity to contribute to a triple bottom line fit by creating innovative and market-oriented value that benefits the environment and society (McGrath et al., 2019). In addition to enabling firms to create, use and exploit cutting-edge technology internally (Ritter & Gemünden, 2003), HR technological competence can facilitate the acquisition of critical resources and the integration of knowledge from external sources (Baert et al., 2016).