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«Lactose-free» 2.0. Alignment and Mismatch in the Online Communication Exchange between Consumers and Brands of Lactose-free Products

G. Castellini, M. Savarese, M. Pizzoli, G. Graffigna

2021Micro and Macro Marketing

DOI: 10.1431/96469

Abstract

Abstract is not available.

Citation format

CASTELLINI, G., et al. «Lactose-free» 2.0. alignment and mismatch in the online communication exchange between consumers and brands of lactose-free products. Micro and Macro Marketing, 2021: 143–172.