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The Customer Compromise and ComproScore: Toward a New Concept and Metric to Assess Customer Satisfaction, Buying Process, and Loyalty: An Abstract

Joël Le Bon

2019Developments in Marketing Science: Proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-030-02568-7_105

Abstract

Abstract is not available.

Citation format

BON, Joël Le. The customer compromise and comproscore: Toward a new concept and metric to assess customer satisfaction, buying process, and loyalty: An abstract. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2019: 393–394.