Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers

Danielli Priscila da Silva Melo, J. D. de Mesquita

2019Developments in Marketing Science: Proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-030-02568-7_20

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Formato de cita

MELO, Danielli Priscila da Silva; MESQUITA, J. D. de. Meanings and values in the purchase of a brand new car: Study with brazilian customers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2019: 73–83.