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Purchase and continuation intentions of Over -The -Top (OTT) video streaming platform subscription: A Uses and Gratification theory perspective

Devadas Menon

2022.3.1Telematics and Informatics Reports

DOI: 10.1016/j.teler.2022.100006

Abstract

Abstract is not available.

Citation format

MENON, Devadas. Purchase and continuation intentions of over -the -top (OTT) video streaming platform subscription: A uses and gratification theory perspective. Telematics and Informatics Reports, 2022.