Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research (2022), Timoumi A. | AcademicGPT, tlooto

The authors review 50 empirical retailing research papers that have appeared over the last 20 years to take stock of what we know, need to know better, and do not know yet about within-retailer cross- (2022), JOURNAL OF RETAILING, Timoumi A. | AcademicGPT, tlooto for Academic and Research