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Traditional and Contemporary Notions of Marketing Communications

Genevieve Bosah

2022Palgrave Studies of Marketing in Emerging Economies

DOI: 10.1007/978-3-030-81337-6_2

Abstract

Abstract is not available.

Citation format

BOSAH, Genevieve. Traditional and contemporary notions of marketing communications. Palgrave Studies of Marketing in Emerging Economies, 2022.