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Live-Streaming Consumer Experience; the Future of E-commerce and Digital Marketing in Africa: Evidence from China

Addo Prince Clement, Kulbo Nora Bakabbey, Asare Ohemeng Andy, Akrong Godwin Banafo

2021.6.1International Journal of Information and Management Sciences

DOI: 10.6186/ijims.202106_32(2).0004

Abstract

Abstract is not available.

Citation format

CLEMENT, Addo Prince, et al. Live-streaming consumer experience; the future of e-commerce and digital marketing in africa: Evidence from China. International Journal of Information and Management Sciences, 2021, 32: 157–176.