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Homecoming Events and Diaspora Tourism Promotion in Emerging Economies: The Case of the Year of Return 2019 Campaign in Ghana

Ishmael Mensah

2021.11.28Palgrave Studies of Marketing in Emerging Economies

DOI: 10.1007/978-3-030-83711-2_10

Abstract

Abstract is not available.

Citation format

MENSAH, Ishmael. Homecoming events and diaspora tourism promotion in emerging economies: The case of the year of return 2019 campaign in ghana. Palgrave Studies of Marketing in Emerging Economies, 2021.